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The Lean Startup : How Constant Innovation Creates Radically Successful Business

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The Lean Startup : How Constant Innovation Creates Radically Successful Business

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The Lean Startup is the approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.

Eric Ries

Eric Ries (born September 22, 1978) is an American entrepreneur, blogger, and author of The Lean Startup, a book on the lean startup movement. He is also the author of The Startup Way, a book on modern entrepreneurial management.

Title

The Lean Startup : How Constant Innovation Creates Radically Successful Business

Author

Eric Ries

Publisher

Portobello Books

Number of Pages

320

Language

English (US)

Category

  • Business
  • First Published

    JAN 2011

    The Lean Startup is the approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.
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