Innovators Solution : Creating and Sustaining Successful Growth

A seminal work by bestselling author Clayton M. Christensen, now updated with fresh examples. In the international bestseller The Innovator's Dilemma, Clayton Christensen exposed the Achille's heel of many companies, by ignoring the disruptive technologies that evolve to displace them, they help initiate their own demise. In The Innovator's Solution, Christensen and Michael Raynor take the idea of disruption one step further explaining how companies can and should become disruptors themselves. Now with several new chapters and updated cases, this revised and expanded edition shows how timely and relevant these ideas continue to be in today's hyper-accelerated business environment. Christensen (author of the award-winning Harvard Business Review article, ''How Will You Measure Your Life?''), Raynor and new co-author Derek van Bever give advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. Citing in-depth research and theories tested in hundreds of companies across many industries, The Innovator's Solution is an important addition to any innovation library and an essential read for entrepreneurs and business builders.