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The Ride Of A Lifetime : Lessons In Creative Leadership

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The Ride Of A Lifetime : Lessons In Creative Leadership

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Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Morale had deteriorated, competition was intense, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger―think global―and turn Disney into a stronger brand in international markets. Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.

Robert Iger

Robert Iger (born February 10, 1951) is an American businessman who is executive chairman, chairman of the board, and former CEO (2005–2020) of The Walt Disney Company. He previously worked as president of ABC Television from 1994 to 1995 and as president/COO of Capital Cities/ABC from 1995 until its acquisition by Disney in 1996. Iger was named president/COO of Disney in 2000 and succeeded Michael Eisner as CEO in 2005. During his 15-year tenure as CEO, Iger broadened Disney's roster of intellectual properties and its presence in international markets. He oversaw the acquisitions of Pixar in 2006 for $7.4 billion, Marvel Entertainment in 2009 for $4 billion, Lucasfilm in 2012 for $4.06 billion, and the entertainment assets of 21st Century Fox in 2019 for $71.3 billion. Iger also expanded the company's theme park resorts in East Asia, with the introduction of Hong Kong Disneyland Resort and Shanghai Disney Resort in 2005 and 2016, respectively. He was a driving force behind the reinvigoration of Walt Disney Animation Studios and the branded-release strategy of its film studio's output.

Title

The Ride Of A Lifetime : Lessons In Creative Leadership

Author

Robert Iger

Publisher

Bantam Press

Number of Pages

246

Language

English (US)

Category

  • Leadership
  • First Published

    JAN 2019

    Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Morale had deteriorated, competition was intense, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger―think global―and turn Disney into a stronger brand in international markets. Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.
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