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Business And Intellectual Property : Protect Your Idea

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800.00 ৳


সোফির জগৎ (ইয়স্তেন গার্ডার) (সংহতি)
সোফির জগৎ (ইয়স্তেন গার্ডার) (সংহতি)
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850.00 ৳
New Concise Larousse Gastronomique
New Concise Larousse Gastronomique
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2,590.00 ৳

Business And Intellectual Property : Protect Your Idea

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Business and Intellectual Property reflects on the future of IP in the age of new media and shows how - in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores the measures (the use of patents, copyrights and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves.

Anurag K. Agarwal

Anurag K. Agarwal A Harvard Law School graduate, Anurag K. Agarwal has been the first recipient of the prestigious Marti Mannariah Gurunath Outstanding Teacher Award at the Indian Institute of Management Ahmedabad (IIMA). As faculty at IIMA, his teaching, consulting and research interests include business leadership, negotiation, strategy and law, infrastructure and PPPs, contracts and arbitration, intellectual property and related issues.

Title

Business And Intellectual Property : Protect Your Idea

Author

Anurag K. Agarwal

Language

English (US)

Category

  • Business
  • Business and Intellectual Property reflects on the future of IP in the age of new media and shows how - in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores the measures (the use of patents, copyrights and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves.
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