Andrew Mcafee

Andrew Mcafee (born c. 1967) is a principal research scientist at MIT codirector of the MIT Initiative on the Digital Economy at the MIT Sloan School of Management. He studies how digital technologies are changing the world. McAfee's first book, Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges, brings together case studies and examples with key concepts from economics, sociology, computer science, consumer psychology, and management studies of how leading organizations are incorporating the web's novel tools and philosophies.