Adam Alter

Adam Alter Marketing author who also teaches at New York University Stern School of Business. His book Irresistible (2017) has received positive reviews by the Chicago Tribune, saying it "explores the roots of our tech addiction," The Washington Post saying "enjoyable yet alarming,"[6] Publishers Weekly and The Guardian, saying "illuminating on the ways that designers engineer behavioral addiction."[8] In an interview with The New York Times, Alter pointed out that many "Silicon Valley titans refuse to let their kids near certain devices" and that was his motivation to write the book. Speaking to the APA Monitor, Alter revealed his from his conversations with other psychologists, he learned that communicating via electronic devices had become the default option for many young people, a fact that contributes to their mental problems. He told The New Yorker that the parents and teenagers he surveyed generally expressed unease with social media, in part because they faced peer pressure to use it.