The Next Billion Users : Digital Life Beyond The West

Payal Arora

Economics

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NEW-MEDIA PUNDITS OBSESS OVER online privacy and security, cyberbullying, and revenge porn, but do these things really matter in most of the world? The Next Billion Users reveals that many assumptions about internet use in developing countries are wrong After immersing herself in factory towns, slums, townships, and favelas, Payal Arora assesses real patterns of internet usage in India, China, South Africa, Brazil, and the Middle East. She finds Himalayan teens growing closer by sharing a single computer with common passwords and profiles. In China's gaming factories, the line between work and leisure disappears. In Riyadh, a group of young women organizes a YouTube fashion show. Why do citizens of states with strict surveillance policies appear to care so little about their digital privacy? Why do Brazilians eschew geo-tagging on social media? What drives young Indians to friend "foreign" strangers on Facebook and give "missed calls" to people? The Next Billion Users answers these questions and many more. Through extensive fieldwork, Arora demonstrates that the global poor are far from virtuous utilitarians who go online mainly to study, find jobs, and obtain health information. She reveals habits of use bound to intrigue everyone from casual internet users to developers of global digital platforms to organizations seeking to reach the next billion internet users

Payal Arora

Payal Arora is an Indian anthropologist, full Professor and Chair in Technology, Values, and Global Media Cultures at Erasmus University Rotterdam, author and consultant. She is the founder of CatalystLab, an organization that connects academia, business and the public on social issues. Her work focuses on internet usage in the Global South, specifically on digital cultures, inequality and data governance. Arora authored and co-edited numerous books and gave dozens of talks around the world, including a TEDx talk on the future of the internet. Forbes called her “next billion champion” in reference to her book “The Next Billion Users: Digital Life Beyond the West” which examines the online behavior of citizens in India, China, South Africa, Brazil, and the Middle East. The book has been featured by publications such as The Economist,[6] TechCrunch[7] and Frankfurter Allgemeine Zeitung.[8] Arora is a member of several boards and advisory committees, including Facebook's Social Science One. In 2017 her teaching was awarded with the Erasmus University Rotterdam's Education Prize. She holds a Master's degree in International Development Policy from Harvard University and a doctoral degree in Language, Literacy & Technology from Columbia University.

Title	The Next Billion Users : Digital Life Beyond The West
Author	Payal Arora
Publisher	Harvard University Press
Number of Pages	269
Language	English (US)
Category	Economics
First Published	JAN 2019