The Upside of Irrationality

Dan Ariely

Self-Help

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Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal. In The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behaviour often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities.

Dan Ariely

Dan Ariely born April 29, 1967) is an Israeli-American professor and author. He serves as a James B. Duke Professor of psychology and behavioral economics at Duke University. Ariely is the founder of the research institution The Center for Advanced Hindsight, co-founder of the companies Kayma, BEworks, Timeful, Genie and Shapa., the Chief Behavioral Economist of Qapital and the Chief Behavioral Officer of Lemonade. Ariely's TED talks have been viewed over 15 million times. Ariely is the author of the three New York Times best sellers Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty,[12] as well as the books Dollars and Sense, Irrationally Yours – a collection of his popular The Wall Street Journal advice column “Ask Ariely”] and Payoff, a short TED book. Ariely appeared in several documentary films, including The Inventor: Out for Blood in Silicon Valley and produced and participated in (Dis)Honesty: The Truth About Lies. In 2018 Ariely was named one of the 50 most influential living psychologists in the world