The Dip : The Extraordinary Benefits of Knowing When To Quit

Seth Godin

Seth Godin American author and former dot com business executive. Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. At Yoyodyne, Godin published Permission Marketing: Turning strangers into friends and friends into customers. In 1998, he sold Yoyodyne to Yahoo! for about $30 million and became Yahoo's vice president of direct marketing. In March 2006, Godin launched Squidoo In July 2008, Squidoo was one of the 500 most visited sites in the world. By 2014, it was no longer considered financially viable and was sold to Hub Pages. Godin is the author of many books. Free Prize Inside was a Forbes Business Book of the Year in 2004, while Purple Cow sold over 150,000 copies in more than 23 print runs in its first two years.[15] The Dip was a Business Week and New York Times bestseller;[16][17] Business Week also named Linchpin among its "20 of the best books by the most influential thinkers in business" on November 13, 2015. In June 2013, Godin raised more than $250,000 from readers with a Kickstarter campaign, which in turn secured him a book contract with his publisher for his book "The Icarus Deception. Godin was inducted into the American Marketing Association's Marketing Hall of Fame in 2018. Godin has a chapter giving advice in Tim Ferriss' book Tools of Titans.